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The Honest Kitchen

The Honest Kitchen was founded in 2002 by Lucy Postins with a bold mission: to create the world’s first human-grade pet food. Starting in her own kitchen with just $7,000, Lucy grew the brand into a trusted supplier distributed in over 5,000 stores worldwide, while remaining privately owned and dedicated to quality. Specializing in minimally processed, whole-food recipes, The Honest Kitchen produces dehydrated meals, dry clusters, wet food, toppers, and more—all made in human food facilities using non-GMO, responsibly sourced ingredients like cage-free chicken, ranch-raised beef, and organic quinoa. Their commitment to nutrition, transparency, and sustainability is reflected in certifications such as B Corp status and AAFCO-compliant, human-grade production standards.

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Bark

BARK Eats is the nutritious food subscription service from BARK—the fun-loving pet lifestyle company founded in 2012. As the pet parent behind BarkBox, BARK expanded into nutrition with BARK Eats to bring personalized meal plans right to your doorstep. The service offers breed-specific kibble formulas, toppers, broths, and supplements, each crafted by pet nutrition experts and designed to meet AAFCO nutritional standards. BARK Eats delivers both convenience and quality, backed by the same playfulness and strong brand presence that made BarkBox a household name. Its broader mission includes delivering pet wellness tools—supplies approved by veterinarians and tailored to your dog’s needs—while keeping the experience friendly, flexible, and focused on what makes dogs happy.

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Spot & Tango

Spot & Tango is a New York City–based direct-to-consumer pet food company founded in 2018 by Russell Breuer and Dylan Munro. Known for its premium, human‑grade recipes, the brand delivers personalized meal plans crafted by veterinary nutritionists. Their lineup includes both ready-to-serve fresh meals and UnKibble™ — a gently dried, shelf-stable alternative made from whole-food ingredients without fillers or preservatives

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MetLife Pet Insurance

MetLife Pet Insurance was established in 2004 following MetLife’s acquisition of PetFirst. Backed by the resources of a global insurance provider, the brand offers pet insurance coverage for dogs, cats, and some exotic pets across the U.S. Plans are customizable, with options for different deductibles, reimbursement levels, and annual limits. Key features include a fast claims process, 24/7 telehealth access, and family plans that let you insure multiple pets under one policy. With its broad reach and flexible options, MetLife brings mainstream insurance experience into the pet care space.

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Embrace

Embrace Pet Insurance was founded in 2003 and sold its first policy in 2006. Based in Ohio, the company offers pet health insurance for dogs and cats across the U.S., focusing on customizable accident and illness plans. Over the years, Embrace has introduced features like a mobile app, a customer portal, and its own Healthy Pet Deductible® that lowers your deductible each year you don’t file a claim. In 2019, the brand was acquired by NSM Insurance Group and later became part of JAB Holding’s broader pet care portfolio. Embrace is known for its flexible coverage, wellness add-ons, and a customer-first approach.

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Stateside Auto Warranty

Stateside Auto Warranty offers warranty plans to help when your car has unexpected expenses. It’s a BBB-accredited A+ rated business. BBB stands for Better Business Bureau, established in 1912. It grades businesses on how well they operate. Usually, BBB businesses are considered trustworthy. They don’t offer their own plans but rather use their warranty partners to get you a quote for your vehicle. Their user-friendly website helps you get a quote quickly. It is important to understand that Stateside Auto Warranty itself does not offer extended car warranties but aggregates warranties according to their partners.

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Eargo

Eargo is one of the younger hearing aid manufacturers that was founded in 2010. The Eargo brand is known for its high-quality hearing aids, and innovative design. The Eargo hearing aids were modeled based on a fishing fly with soft silicone fibers holding the aid in place. Because the hearing aid is made from silicone fibers instead of traditionally shaped silicone, the design fits most ears, and it allows for air circulation that significantly increases comfort.

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Select Auto Protect

Select Auto Protect (SAP) is an extended car warranty service provider. They have been in business since 2020, but the staff has 30+ years of combined experience in the industry. According to the official website, the main office is in Delaware. However, their services are available across the United States. SAP offers multiple warranty packages and direct payments to repair shops. The company covers a wide range of manufacturers, from Jeep and Ford to Audi and Hyundai. If you’d like to learn more about the package details, pricing, and provided services, keep reading our Select Auto Protect review.

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American Dream Auto Protect

Founded in 2021, American Dream Auto Protect is a new but strong contender in the car warranty market. They offer three customizable coverage plans suitable for various needs and budgets and allow you to buy coverage for any car, whether new or old. With over 50,000 ASE-certified mechanics in its network, American Dream Auto Protect makes it easy to find a reliable repair shop near you. It also offers 24/7 customer service, so you can receive assistance no matter the time of day.